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December 9, 2014

Polish your social media marketing for the holidays

December Newsletter

The holiday shopping period is an ideal time to boost social media efforts, focusing on providing useful, concise content. You can also take your website landing pages from generic to persuasive by focusing on brief and exclusive content. And believe it or not, even jolly St. Nick leaves less happy “presents” in people’s homes on Christmas Eve, according to Poo-Pourri.
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November 18, 2014

Tactics to maximize sales during the holiday season

November Newsletter

Providing extras incentives such as a free gift-wrapping service can help boost sales during the holidays. Did you also know that the key to YouTube marketing success is to focus less on going viral and more on creating consistent content? Who knew? And before you promise happiness to your consumers, think about their individual definitions and how that would affect their presentation and messages. read more


October 14, 2014

How to get more referrals from your customers

October Newsletter

The key to getting referrals is to delight your customers so much that they want to share their experiences. Believe it or not, #SELFIEs are now the stuff that marketing campaigns can be fashioned from. And find out what is it like to work at an Oktoberfest beer tent in Munich, Germany, as well as how to personalize tchotchkes the right way.
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September 16, 2014

How to develop a big-picture marketing strategy

September Newsletter

It’s easy to get caught up in day-to-day operations, but small-business owners should take time to step back and ask several key questions about marketing strategy. Facebook is also trying out an auto-delete option for posts while Apple Pay services are scheduled to launch in October. Two corporate giants are trying their best to be relatable and helpful, folks. Isn’t that sweet?
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August 16, 2014

How to build a brand experience that attracts millennials

August Newsletter

Millennials can be a difficult group to reach because they are “fickle” and fast moving, to say the least. Learn how you can get them to discuss your brand across online and offline channels. We also explore why social marketing should make users feel special and why it’s so hard to catch your own typos. Spoiler…it’s your brain!
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July 16, 2014

Stay cool when facing social-media criticism

June Newsletter

Responding with aggression to rude comments on social media can only worsen the situation and will do nothing to advance your business. Also learn 5 ways to manage your time more efficiently during your workday and how best to invest a single dollar from two dozen people of varying walks of life.
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June 17, 2014

The best B2B websites are simple, sleek and trackable

June Newsletter

Business-to-business websites not only need to be mobile-friendly but must be augmented by strong visuals and client testimonials. Also, ask yourself if you are or have ever been a victim of “clickbait?” And learn how Texas farmer Trey Nickels transformed his barely profitable black-eyed pea crop into a succesful vodka business.
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May 22, 2014

Storytelling is key for standing out in a crowded field

May Newsletter

“Tell stories that matter, whether they’re humorous, heartwarming or inspiring” to distinguish your company from the competition. Also learn tactics to get readers to share your online content and view Rold Gold’s playful online soap-opera parody, “Rich and Salty.”
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April 16, 2014

The 3 Essential Elements of Successful Content Marketing

April Newsletter

Running a small business would be a whole lot easier if it wasn’t for that one issue that probably keeps cropping up, content marketing. If you really want to build a strong business around content, there are three key components. Also learn how to kick-start your marketing while saving money and the problem with “friending” prospective employees via social networking sites.
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February 19, 2014

Mobile website can be vital for business

February Newsletter

In 2012 the amount of local searches made on mobile phones and tablets quadrupled, and businesses without a mobile platform may lose out on sales. Researchers have also been finding patterns in old social media chatter and may be able to predict major real-world events. And be sure to watch a gun safety PSA that says “It’s the Right to Bear Arms, NOT to Be A Dumb*ss.”
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January 15, 2014

Stay focused when venturing onto social media marketing

January Newsletter

To begin the new year, we discuss how social media networks can potentially pull small businesses in too many directions, and how you can keep your social media on task, effective, and growing. Also, is the media hype around Facebook’s declining base among teenagers more hype than fact? And Chinese artist Liu Bolin has made a name for himself by disappearing into the background.
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