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rumr has it! June 16, 2015

Anxiety makes for good planning

The best leaders are nervous about the future and thus have thought through what may go wrong and how plans will have to change. Having a constant productive anxiety doesn’t mean that people are miserable and wailing, but that people know they will be held accountable if things do not go right.

Very interesting, indeed. Because if that’s the case, I must be the best d*mn leader EVER since starting my own marketing agenc(ies). Long live being anxious!!!

Source: The Washington Post learn more

rumr likes it!

Dugg Burger
Dugg Burger has a strict dedication to the philosophy of “Keep It Simple Stupid, ” their gimmick being a scooped-out center to keep all the burger’s toppings inside. And with $10 getting you a single-patty burger, fries and a drink, it’s a gimmick I can get behind.
Smartblog on Social Media

Build a lasting community around your brand

interaction graphic
Building loyal and engaged online communities comes down to well-crafted communication that is direct and transparent, which includes owning up to responsibility in the face of negative feedback. For better or for worse, the internet is a springboard from which users are constantly craving interaction and feedback.

Just think of the Internet as a relationship where you give and give and give, hoping for that one singular nugget of pleasurable feedback. Or something like that…
Source: SmartBlog on Social Media learn more

Directors shoot big-brand ads on iPhone

Some video directors are embracing shooting films on the iPhone 6 because of the flexibility its portability allows, lower production costs, as well as the ease with which content can be shared.

Let’s be honest, however, there is a BIG difference in results between a trained professional vs. my neighbor Chaz shooting his “sick moves”…
iPhone Film
Source: USA Today learn more
Piggy Bank

How to tactfully acquire family funding

When you’re a small-business owner and you’ve tapped out your savings and credit cards, the next lenders are (unfortunately) often your relatives. To properly navigate the situation, be clear about what the money will be used for and explain to family members what will happen if the business does not succeed.

Begging for money is a little less embrassing when it’s in front of your sainted mother… but only slightly less so.
Family Photos
Source: Forbes learn more

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